Indignant Birds: Sega agrees to purchase online game maker Rovio

  • By Peter Hoskins
  • Enterprise reporter

Picture caption,

The Indignant Birds video games have been a number of the hottest of the previous decade

The maker of Indignant Birds video video games has agreed to be purchased by the Japanese gaming large behind the Sonic the Hedgehog character.

Japan’s Sega Sammy Holdings is paying €706m (£625m) for Finland-based Rovio Leisure.

Rovio has stated Indignant Birds was the primary cell recreation to be downloaded one billion instances, and the model has additionally produced two Indignant Birds films.

Nonetheless, Rovio has but to provide a follow-up to match its success.

That had made it a possible takeover goal for larger gaming trade corporations.

Final yr, the corporate – which has about 550 workers throughout its eight recreation studios world wide – stated downloads throughout its steady of video games had reached 5 billion.

Saying the deal, Sega stated its choice to purchase Rovio had been pushed by the necessity to “strengthen its place” within the world gaming market.

It stated this market is projected to develop to $263.3bn by 2026, with the proportion of cell gaming anticipated to extend to 56%.

“Among the many quickly rising world gaming market, the cell gaming market has particularly excessive potential, and it has been Sega’s long-term purpose to speed up its enlargement on this discipline,” stated Haruki Satomi, chief government of Sega Sammy Holdings.

“I really feel blessed to have the ability to announce such a transaction with Rovio, an organization that owns ‘Indignant Birds’, which is cherished internationally, and residential to many expert workers that assist the corporate’s trade main cell recreation growth and working capabilities,” he added.

On the finish of buying and selling on Friday, Rovio had a inventory market valuation of $707m (£571m).

Sega Sammy is a Japanese world holding firm fashioned by the merger in 2004 of online game large Sega and Sammy Company.

Sega has produced a number of multi-million-selling online game franchises and is thought globally for its Sonic the Hedgehog character, which has additionally produced two films.

Sammy develops and sells amusement arcade machines.

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