This is what the {hardware} in your $350 Pixel Watch really prices

It is a few third of MSRP

The Google Pixel Watch is costly for a Put on OS watch, coming in at a beginning MSRP of $350. Taken with its conspicuously high-end styling, the watch’s value places it firmly in premium territory. Now, because of an evaluation by Counterpoint Analysis, we all know how a lot of that primo price ticket goes to supplies: a cool $123.

In keeping with Counterpoint’s bill-of-materials evaluation, the Pixel Watch’s chipset, RAM, and storage account for the lion’s share of the machine’s supplies value at about 27 p.c. Which will come as a shock, contemplating the machine makes use of Samsung’s tried-and-true Exynos 9110 chipset (CounterPoint notes that “the first-generation Pixel smartwatch would have delivered quicker, smoother efficiency had Google constructed its system on the extra superior Exynos W920 platform”).


Your math hasn’t failed you: this does not add as much as an excellent 100% due to rounding.

The watch’s show, a spherical 450×450 OLED coated in customized, domed Gorilla Glass 5, is the second costliest little bit of {hardware}, clocking in at about 17 p.c of the machine’s invoice of supplies. Casing, together with waterproofing and warmth therapy, accounts for nearly 15 p.c, with parts like numerous sensors, the battery and charging {hardware}, and wi-fi radios every accounting for single-digit parts. Notably, Counterpoint discovered the default silicone Lively band the Pixel Watch ships with makes up roughly three p.c of supplies prices, or about 4 bucks — making the $50 Google expenses for a brand new one all of the extra galling.

A supplies value of about $123 makes up a few third of the Pixel Watch’s retail value of $350 to $400. Which will sound excessive, however the sticker value additionally has to consider issues like analysis and improvement, manufacturing, and advertising; there’s much more that goes into constructing a chunk of {hardware} than simply the supplies. For comparability’s sake, Counterpoint’s 2021 evaluation of the Apple Watch Collection 6 (which now appears to be unavailable immediately from Counterpoint) confirmed a supplies value of $136 to the machine’s $399 beginning value, that means Google’s Pixel Watch materials prices are roughly in step with different high-end wearables.

Google Pixel Watch in Hazel

Supply: Google

Google Pixel Watch

We have been ready for Google to make a look ahead to the higher a part of a decade, and the Google Pixel Watch has lastly arrived. The primary Android smartwatch with Fitbit well being monitoring, the Pixel Watch goals that can assist you keep match or get match simply whereas Put on OS 3.5 brings us Google’s imaginative and prescient for a wearable UI and unique Put on OS apps for Google companies like Google Dwelling.

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